Safeway Announces Sponsorship of Colorado State University Athletics

FORT COLLINS, Colo. — Safeway today announced that the grocery retailer will become the official Grocery Partner of Colorado State University Athletics and will receive exclusivity in that category in all in-venue, print, internet, radio and television advertising. The multi-year contract will primarily include football and men's and women's basketball and Safeway's trademarks will be integrated in all marketing collateral.

"Safeway has a solid history of supporting collegiate athletics in Colorado and today's announcement takes our commitment a step further.  As a longtime partner of the Rocky Mountain Showdown, Colorado fans bring a tremendous amount of anticipation, attention and emotion to every game.  This sponsorship is a great opportunity to show our loyal Colorado customers that we are equally passionate and proud to be associated with this great University. " said Todd Broderick, President Albertsons/Safeway Denver Division.

Safeway plans to engage Colorado State fans and customers through game day events, social media contests, and "submit it to win it" campaigns.  Rams fans can also expect some "green and gold" apparel and promotions in Safeway stores around the state. 

"We are thrilled to have Safeway as our exclusive Grocery Partner," said Joe Parker, CSU's Director of Athletics. "Safeway is uniquely positioned to service our alumni and fans throughout Colorado. We look forward to helping build connections with our passionate Rams Family."

Safeway operates four stores in Fort Collins and a total of 18 stores in the Northern Colorado market.  Rams fans can expect to see Colorado State merchandising in stores later this month.

About Safeway, part of Albertsons Companies
Safeway is part of Albertsons Companies, one of the largest food and drug retailers in the United States, with both a strong local presence and national scale. We operate stores across 35 states and the District of Columbia under 19 well-known banners, including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs. Albertsons Companies is dedicated to helping people across the country live better lives. In 2015 alone, along with the Albertsons Companies Foundation, the company gave more than $270 million in food and financial support to the more than 2,200 communities it serves, improving the lives of millions of people in the areas of hunger relief, education, cancer research and treatment, programs for people with disabilities, and veterans outreach. Albertsons Companies is committed to making a meaningful difference, neighborhood by neighborhood.